New media allows different users to market their creations on a grander scale, compared to traditional media. As reported by The New Yorker, the best-known mashup, "The Grey Album", was only possible due to new media. The mashup is a combination of vocals from Jay-Z's "The Black Album" and a reorganized version of the Beatles' "The White Album". New media has allowed new creativity such as "The Grey Album" flourish, which wouldn't be possible under old media. New media allows more freedom for creativity without having to worry about the traditional boundaries under old media.
Source: https://www.newyorker.com/magazine/2005/01/10/1-1-1-1
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